4 Simple Steps For Effective Real Estate Marketing Online – Real Estate Marketing

Any type of real estate marketing is expensive, when it doesn’t produce results. Many of the frustrations for real estate professionals revolve around how leads from their marketing efforts are poor and that they aren’t closing any sales from any of their lead generation activities. Unfortunately this usually results in ditching marketing all together and hoping a new customer will “appear”.Instead of just hope, you might consider starting with an online marketing strategy that will generate low cost leads. When you start your online real estate marketing efforts there are a myriad of choices available to you.   Just a fraction of choices would include paid advertising on Google, Yahoo, MSN, Facebook, etc. In the field of paid online advertising each system works differently and allows quite a bit of flexibility for the advertiser. With this flexibility though comes the opportunity to waste your money quite easily and be stuck in that same viscous cycle.
 
Consider the following methods when starting your online advertising:

Set a Budget – Too often real estate professionals jump into their online marketing efforts with no idea of how much they want to spend. Getting started online means understanding there will be a time needed to uncover how it all works and setting a budget that will allow you to succeed. A good rule of thumb to start with is don’t spend any more than 7% of what your average commission would be on your advertising. When you consider that if you spent just 7% to get a 1 transaction you would be in good shape, especially when you could repeat that month after month!

Set a Goal – Sounds crazy, but I invite you to consider that your online real estate marketing efforts can have results from your very first month. Holding your money accountable and setting a goal for a specific number of transactions that you would like to achieve will help you to keep your money accountable and provide you with some focus at the same time.

Focus on Leads – Creating ads online (and even your SEO efforts) should all be focused on generating leads. When you have people requesting information from you, either via phone or e-mail, each day it gives you the opportunity to convert those leads into fresh appointments. Don’t think that you need to “brand” yourself or “get the word out”, rather consider focusing on providing value to your online visitors and compel them to contact you for help.

Be Specific – Too often real estate professionals (and many business owners for that matter) take very little time in their ad creation and where they will direct their ads. Take time to consider what people are searching on and direct them to pages within your website that will quickly give them the information they are looking for. This will keep your costs low and keep the leads flowing.
Real estate is an extremely competitive field and is getting even more competitive online. Keeping your costs low for your online marketing efforts will keep leads coming in, new appointments each week, and a steady flow of closings going each and every month.

How to Beat the Competition in Today’s Real Estate Market – Real Estate Marketing

Who does not want to have his niche in the real estate and market and own lucrative real estate properties? Moreover, at this time, when the stock exchange is not showing the desirable improvements, the real estate market is one of the most potential domains for investment.Most of us believe that family homes for nuclear families are one of the most important form of real estate investments. Though, at the same time, it’s not mandatory that you should have your own home in case you need to invest in the real estate market. Thus, most of the investors follow the same trend of investing, which they once had adopted for getting the right house for themselves. No doubt, such concept, when applied, turns to be familiar and the curve of learning the entire phenomenon of investment is also very comprehensive and concrete.At the same time, this concept is also bustling with several drawbacks. The first reason the cut throat competition existing in the real estate investments. At the same time, the long time investors and property dealers, artificially create the inflation in the prices of the real estate properties due to which the first time buyers gets very discouraged.Thus, it’s very important to know how to beat the competition in the existing real estate market and make successful investments in these properties. Commercial real estate is one of the most applicable and comprehensive approaches to go for.But then, why commercial real estate? In the entire concept of the local real estate dealings, the commercial real estate marketing tends to be one of the solid investments, in good and disappointing times. The apartment buildings which are multi-unit in structure are the most important features for the commercial real estate properties.If you follow this concept, you not only tend to become the land owner but at the same time, you do not have to do all the work by yourself. The rent income is enough to recover the expenses of your area.If the apartments have more than five units, they are considered to be the most pivotal aspects of the real estate markets. Thus, either you can opt for bigger buildings or go for apartments which have multiple small units. You will definitely have more cash flow and your income to expenditure ratio will be properly maintained.At the same time, investment in the homes for nuclear families also assures profitable cash income. In case, the house is rented, even then, the income made out of it is substantial.On the other hand, the advantage of the commercial real estate is that the appreciation value of the buildings is directly based on the rent income rather than the comparative value appreciation of the other different apartments and buildings.It depends on you that whether you want to go commercial real estate markets or for the smaller homes for the nuclear families. Whatever, the case might be, you must be ready to face the initial loss in the dealings, which will later add to your expertise in terms of real estate dealings.To Your Success!

Your Real Estate Marketing Solution – Real Estate Marketing

In real estate there are many different ways to generate business. Many start with the aspect of “branding” themselves, some start with their sphere of influence, and others start down the road of direct response marketing. There are many different ways to build a marketing foundation for your real estate business and your solution should fit your needs and your personality.Before you spend any money on real estate marketing, it is important to consider the following:There is no SILVER bullet
 
No matter what type of solution you decide to use for your real estate business there isn’t going to be a silver bullet or a magic pill that will give you as much business as you could imagine without any work or money. A good marketing solution will require that you invest your time and money into making it work for your business.
 
There are a few important factors to consider before starting any real estate marketing program. 

What type of business do you want? – Don’t just say “I will work with anyone” as that will result in marketing that has no direction and will be too expensive. The most obvious first decision to make is whether you want to work with buyers or sellers. With just a simple focus on working with buyers or sellers you will be able to determine what marketing will help you to best reach your target audience. Buyers and sellers have different needs and your marketing needs to fill those needs for you to have success.

What type of marketing do you really want to do? – With online advertising growing at such rapid rates it is certainly one of the most popular and effective mediums to go with to get new customers, but is it a fit for you? There are many real estate professionals across the country that are having huge success with magazine ads, flyer inserts, and postcards so if that is something you want to do then choose a marketing solution that offers those templates as well.

How are your phone skills? – Be honest with yourself on this one as this can make the difference between massive success and wondering why “the leads are bad”. With new marketing comes a new source of leads so take time to consider if you are prepared to handle leads from that new source. Whether you are getting calls from your website, magazine ads, postcards, sign calls, or another medium there are different questions you can ask prospects to qualify them and see if they are a match for your services. A complete marketing solution should also help you with scripts and objection handling techniques.
There are many different real estate marketing solutions out there and one of the best ways to see which one is right for you is to pick up the phone and call the people who have created it. When they take the time to answer your questions you can see how it would work for you and they might even give you some new ideas you hadn’t thought of yet that you can apply to your business.

Real Estate Marketing Ideas to Generate More Calls and Business – Real Estate Marketing

Often real estate professionals avoid marketing because they don’t know what direction to start with. Many decide to just do some sort of “branding” in the hopes of getting more business, only to be told that they must do more “branding” before they will get phone calls. A focus on real estate marketing means getting results from every ad, mailing piece, or website page that is placed. Marketing doesn’t have to be difficult, as long as you have the right ideas to put into action.Part of your real estate marketing strategy should be to put into action ideas that generate calls for business every month. This doesn’t mean trying “gimmicks” it just means taking time to understand your market and meeting their needs with the right messages. Take into consideration the following marketing ideas to generate more calls and start closing more business.1.      Place ads on transactional words- Instead of placing pay per click ads on generic words like “my area real estate” consider placing ads on transactional words. These keywords are often over looked and will result in leads who will act quickly. Adding transactional related keywords like “buy” and “purchase” will help you to focus on buyers who are ready to get out in the field and take action.2.      Send a postcard around a popular listing – In any market there are listings that receive multiple offers. Whether it is your listing or not, send a postcard to the closest 200-300 homes in the area. Don’t send a postcard that states that you are a “neighborhood” expert, rather send a postcard that focuses on saving people time and money.3.      Place a new magazine ad – Magazine ads are often one of the quickest buyer systems that you can implement. Don’t place the traditional magazine ad about yourself, rather, put a series of listings in your ad, with powerful copy that compel people to pick up the phone to get more information. When you put in listings that are of interest and use a simple 1-800 number tracking service you can get 100+ phone calls from just 1 ad! 100 phone calls can easily be turned into 6 or more transaction when you use the right scripts.Real estate marketing doesn’t have to be expensive; it just has to have the focus on generating leads. Too often ads are placed without the concern for what the return will be. With every marketing idea that you put into place take time to consider how many conversions you will need to have a minimum 7 times return on your investment.

Real Estate Marketing Online – Top 4 Online Real Estate Marketing Tips – Real Estate Marketing

For Real Estate professionals learning how to use SEO tactics is one of the most important ways to ensure your online marketing efforts will be as effective as possible.  For real estate marketing online, the number one goal is for your real estate website to appear at the top of the search engines.  When your website dominates these natural (or organic) results, you can know that your work is going to pay off big time!  But keep in mind that a high ranking on Google or any of the other popular search engines is only a part of the goal.  You also need to be sure that people who see your listings are clicking on your website.Your real estate search engine marketing is what will ensure that people will click on your website.  With your real estate marketing, you should be considering not only search engine ranking, but also exactly what will be seen within the search engine results.  It doesn’t take much work, but it is this extra attention to detail that can increase your click-through rate by more than double.Here are the Top 4 Online Real Estate Marketing Tips to Increase Your Rankings and Website Clicks:1.  Page Title:  Your page title should always be unique and incorporate the specific keyword or long-tailed keyword phrase that your website focuses on.  For example:  “Locate Denver Homes with this Free MLS Search”.  The title has a great long-tail keyword, is short and to the point and has a great call to action inviting the user to click and search the MLS listings.2.  Snippet Text/Meta tag Summary: This is the summary that appears below your page title in the search engine.  This part is optional but you can control what appears here if you wish by simply filling out the meta tag description section in your website development.  When the keyword you are going for also appears in this section it will improve your visual ranking as well.3.  Domain Name:  The name you choose for your website is also a key factor for your click-through rates.  Choose something that is related to your area of real estate and relevant to you and your expertise, such as the particular neighborhoods or regions you deal with.  This will improve your credibility with people who view your website link.4.  Page Names:  The specific page names within your website should also be related to and descriptive to what each page is about.  Don’t just say, “Neighborhood #1”, give the actual name of the neighborhood to be more descriptive and official.  This will be helpful to both the search engines and the people viewing your site.With Real Estate marketing online, focusing on these four areas will help to remarkably improve your search engine rankings and clicks.  When you are not only focused on online marketing techniques but also the overall experience of your next client you will be sure to have an increased amount of quality traffic to your website that will enhance your real estate business!

Your Real Estate Marketing Niche – Real Estate Marketing

Starting in real estate often means being the “jack of all trades” in the area. Your expertise becomes anything related to real estate, whether it be listing homes, selling homes, or maybe even doing a home loan. Your real estate career gets even more clouded as you get involved with the different types of real estate from condos, homes, land, multi-units or maybe even stretching to commercial. Performing this many real estate tasks is a juggling act that very few agents ever survive.In order to close business every month, have a life, and experience the big rewards it becomes necessary to specialize in a in a niche of real estate. Before we can examine the benefits of specialization let’s examine the fears that many people have about selecting a niche:
I will lose business by specializing
There aren’t enough transactions for me to specialize
I don’t know enough about anything in real estate to specialize
These are all common fears to experience before selecting a niche to specialize in and dominate. As you are considering your niche, I invite you to consider the following question:If you had a possibly fatal heart condition and you were looking for a Doctor to help you, which Doctor would you select?A) The Doctor who is a Podiatrist, Pediatrician, and a CardiologistOrB) The best Cardiologist in your stateFor most they would select “B” because that Doctor would have handled more conditions than the “A” Doctor. She would have the experience, have run into more problems, have solved more cases and would have to be the absolute best in order to make a living in just one area of medicine.So, by selecting a niche are you turning away business or are you inviting more of your niche than you ever could imagine?Selecting your real estate marketing niche will bring you a flood of business for that niche. In order to demonstrate your expertise in a particular area, it doesn’t take shouting from the treetops that you are the “expert”. Here are some methods that you can do to demonstrate your expertise in a niche and start bringing in more of the business:
Write articles – Write articles about the type of real estate product that you have a passion for. For example if your passion is condos write articles about home owners associations, selecting a community, and even choosing the right floor plan.
Contribute on forums – There are often community forums where local residents bring up questions about communities or their local city. Participate in these forums (without directly asking for business) and answer questions.
Attend community events- This can range from attending a local board meeting of home owners to having a small booth at a farmers market. Wherever you attend make sure it is complimentary to your niche. There are many different ways to share your expertise in order to bring in more business. The first big step is just committing yourself to real estate marketing in the niche where you have the most passion. To your success.

Luxury Real Estate Marketing – Become The Game Changer – Real Estate Marketing

Do people need an iPad? No. Is iPad a must have? Yes! Therefore, iPad is a luxury. What makes iPad a luxury is the user experience. It’s tactically interactive. It is eye candy. It is, above all, simple and fun, with endless possibilities of entertainment via the Apps Store. Apple has raised the bar of EXPECTATION in user experience and has thus changed the game.If you want to gain the competitive edge as a luxury real estate marketing professional, you must become the game changer. Your own website must create an extraordinary user experience and you must provide a superior promise of value as a professional that is newsworthy.Two days after iPad launched, we had lunch in downtown Santa Barbara across the street from the Apple Store. People were swarming in and we decided to see what the buzz was all about, up close. Dozens of potential customers were gathered around several large tables testing iPads. One freed up and we swooped in to play with it. The experience was joyous; it was easy and very intuitive to use. For fun, we checked out how our website looked on the screen. It looked great. We turned the iPad sideways (landscape vs. portrait), we made the pictures bigger with gestures. We navigated through pages with a tap of the screen, enlarged images and giggled like kids. It was an awesome experience for us iPhone hold outs.On the cover of Newsweek magazine a question was posed: What is so great about the iPad? The answer was: Everything! Whether or not you agree with its merits, the iPad is a game changer for the competition. On the back cover was an ad for Amazon’s best selling product, their eBook reader, the Kindle. Fueled by the hurricane of publicity that Apple commanded (which is a story unto itself) leading up to the iPad launch, 300,000 units sold in one weekend. This has put Amazon, the market leader in the eBook product category, on notice. They very well may have to settle for the back seat in this market space. The Nook, Barnes and Noble’s “me-too” eBook reader may never recover from a distant 3rd place. Other eBook readers are no longer on the radar screen.If gaining market leadership is your aim, the power and speed of publicity via social media can completely disrupt the competitive playing field and give you the competitive edge “overnight”. That is, if you have identified an uncontested market niche that you can dominate like Apple, create a new category of service, and thus, create a truly newsworthy story.

Ready to Get Started in the Real Estate Market? – Real Estate Marketing

The spread of the virus of foreclosure in the real estate market we realize the importance of a training for the students of real estate. With more and more people opting for the business of investing, investors make up to approx. 30% of their profits from foreclosures in America.With incline in the number of people losing their homes every day, the sale of foreclosed properties is on a rise, which makes the real estate business highly profitable even for a beginner in the present state of affairs.Which of location would serve as an ideal location for your buys and why? Will the home bought require major repairs? How much money will repairs demand? What sort of mortgage should you look for? How much will I be able to save on the actual vale? There is an endless list of questions waiting for answers from the investor.From a long time, experts have been indicating the high-risk sections of the market with their views preceding the real estate investing; though they may not be able to answer all of the queries that are put up. One should gain an in-depth knowledge of all the aspects of real estate before investing in it. Though these investments are lucrative, it may not be easily achievable.Environ of the present market is ideal for any beginner, though entering it with a coach/trainer with a detailed view of the stratagem would be a good idea. The trainer, who would be an expert at all things, will gain an instant access to your faith and confidence.

Real Estate – Buying or Selling a Home in a Cyclical Real Estate Market – Real Estate Marketing

The real estate market is cyclical – filled with periods of solid appreciation and periods of stagnation or decline. The cycles are generally long because the process of buying and selling real estate takes time.Despite the current downturn in the real estate market, buying a home is still a great investment. The tax benefits of deducting mortgage interest and real estate taxes provide a great incentive for home ownership. A recent study showed that owning a home continues to be a solid way to build wealth over the long-term. Homeowners almost always get a positive return on investment within 10 years.Although the rates of return vary by market, following are some common findings:
The longer you own your home, the more your investment will increase.

Your rate of return will stabilize over time, even in volatile markets.

For a positive return on your investment, the timing of your home purchase is less important than the length of time you own your home (the longer you own your home, the more stable its return will be).
Following are additional observations for buying or selling a home in a cyclical real estate market:

Buy when the market is soft – not when prices are rising. In this scenario, you get more for your money in a less competitive environment. The majority of home buyers tend to follow the crowd and wait until it is obvious that the market has turned.

Use seasonality to your advantage. For example, the middle of winter is a great time to buy a lake house in northern climates. There will be minimal competition and sellers that are anxious to make a deal.

Focus on the local real estate market. National statistics refer to statistical averages. Therefore, it’s important to focus on the real estate market you are buying or selling in. Don’t be distracted by generalized reports. While some areas of the country are experiencing price increase, others have turned around with falling inventories. And, while some areas have price declines of a few percentage points, others are in double digits.

Search for greater affordability. Lower prices mean houses are more affordable and, thus, this increases the market of potential buyers and mitigates the effect of tighter credit standards. This also reduces the risk of further price declines.

Conduct research on pricing for the current market. If selling your home, be sure to compare the price of your home with similar properties on the market and ones that have been sold. Buyers are looking for bargain prices and won’t bother negotiating with someone they feel is asking too much.

Real Estate Marketing – Why Contextual Links Are Important – Real Estate Marketing

Many agents and brokers are continually placing more importance on ranking higher in the search engines for their local niche keywords. Including SEO strategies as a part of your real estate marketing plan is a great way to gain more exposure and traffic for your chosen keywords. Plus it is a great and free alternative to gaining more business as well.There are many pieces that are involved with earning a top ranking in the search results, so it is important to focus your marketing efforts on things that will have the greatest overall impact. One tactic that continues to be a key factor for building site authority is getting quality back links to your website.However, there is certainly a right way and a wrong way to go about doing this. For example, if your website contained the real estate marketing theme “YOUR AREA homes for sale,” anytime you submitted a new blog post or article on another platform, you would want to be certain that the content linking back to your page was very relevant to your chosen niche.This concept of content pointing to other related content on the web is better known as “contextual linking.” In the past, many bloggers would direct any and all types of links back to their websites, focusing on quantity more than the quality of the links. But more authority is now being given to contextual links. So let’s explore how you can begin building these for your websites.How to Build Contextual Links:

Web 2.0 or Article Directories: Although it has been said that some of these websites may start to hold less authority in the eyes of Google, based on our experiences, these platforms still have a very positive impact on our SEO efforts. One should always keep in mind that content needs to be quality and unique. There are plenty of topics you can write about from “how to buy a home” to “10 ways to improve your property’s value.” You can Google “top web 2.0 sites/article directories” to find places to post to.
Forums: Again, you can Google “real estate forums” and get a ton of places to start posting comments to. This is also a great place to meet other professionals and perhaps get some referrals as well. Most platforms will allow you to include active links back to your site after so many submissions. One I personally love is http://biggerpockets.com.
Guest Blogging: You are in the people business and therefore need to continually network with other professionals in your area. Run a search on blogs in your market that are closely related to your local real estate marketing niche. Think of investors, mortgage brokers, insurance professionals, etc. that may have sites. Get in contact with the owners and write a few guest posts with these links back to your own website.These are just a few great ways for you to get started now. And if you can’t find the time to invest in this, then it may be worth hiring out an assistant to help. As always, this is just one of many other real estate marketing strategies that you must implement in order to capitalize on all the web has to offer!