Many agents and brokers are continually placing more importance on ranking higher in the search engines for their local niche keywords. Including SEO strategies as a part of your real estate marketing plan is a great way to gain more exposure and traffic for your chosen keywords. Plus it is a great and free alternative to gaining more business as well.There are many pieces that are involved with earning a top ranking in the search results, so it is important to focus your marketing efforts on things that will have the greatest overall impact. One tactic that continues to be a key factor for building site authority is getting quality back links to your website.However, there is certainly a right way and a wrong way to go about doing this. For example, if your website contained the real estate marketing theme “YOUR AREA homes for sale,” anytime you submitted a new blog post or article on another platform, you would want to be certain that the content linking back to your page was very relevant to your chosen niche.This concept of content pointing to other related content on the web is better known as “contextual linking.” In the past, many bloggers would direct any and all types of links back to their websites, focusing on quantity more than the quality of the links. But more authority is now being given to contextual links. So let’s explore how you can begin building these for your websites.How to Build Contextual Links:
Web 2.0 or Article Directories: Although it has been said that some of these websites may start to hold less authority in the eyes of Google, based on our experiences, these platforms still have a very positive impact on our SEO efforts. One should always keep in mind that content needs to be quality and unique. There are plenty of topics you can write about from “how to buy a home” to “10 ways to improve your property’s value.” You can Google “top web 2.0 sites/article directories” to find places to post to.
Forums: Again, you can Google “real estate forums” and get a ton of places to start posting comments to. This is also a great place to meet other professionals and perhaps get some referrals as well. Most platforms will allow you to include active links back to your site after so many submissions. One I personally love is http://biggerpockets.com.
Guest Blogging: You are in the people business and therefore need to continually network with other professionals in your area. Run a search on blogs in your market that are closely related to your local real estate marketing niche. Think of investors, mortgage brokers, insurance professionals, etc. that may have sites. Get in contact with the owners and write a few guest posts with these links back to your own website.These are just a few great ways for you to get started now. And if you can’t find the time to invest in this, then it may be worth hiring out an assistant to help. As always, this is just one of many other real estate marketing strategies that you must implement in order to capitalize on all the web has to offer!