Any type of real estate marketing is expensive, when it doesn’t produce results. Many of the frustrations for real estate professionals revolve around how leads from their marketing efforts are poor and that they aren’t closing any sales from any of their lead generation activities. Unfortunately this usually results in ditching marketing all together and hoping a new customer will “appear”.Instead of just hope, you might consider starting with an online marketing strategy that will generate low cost leads. When you start your online real estate marketing efforts there are a myriad of choices available to you. Just a fraction of choices would include paid advertising on Google, Yahoo, MSN, Facebook, etc. In the field of paid online advertising each system works differently and allows quite a bit of flexibility for the advertiser. With this flexibility though comes the opportunity to waste your money quite easily and be stuck in that same viscous cycle.
Consider the following methods when starting your online advertising:
Set a Budget – Too often real estate professionals jump into their online marketing efforts with no idea of how much they want to spend. Getting started online means understanding there will be a time needed to uncover how it all works and setting a budget that will allow you to succeed. A good rule of thumb to start with is don’t spend any more than 7% of what your average commission would be on your advertising. When you consider that if you spent just 7% to get a 1 transaction you would be in good shape, especially when you could repeat that month after month!
Set a Goal – Sounds crazy, but I invite you to consider that your online real estate marketing efforts can have results from your very first month. Holding your money accountable and setting a goal for a specific number of transactions that you would like to achieve will help you to keep your money accountable and provide you with some focus at the same time.
Focus on Leads – Creating ads online (and even your SEO efforts) should all be focused on generating leads. When you have people requesting information from you, either via phone or e-mail, each day it gives you the opportunity to convert those leads into fresh appointments. Don’t think that you need to “brand” yourself or “get the word out”, rather consider focusing on providing value to your online visitors and compel them to contact you for help.
Be Specific – Too often real estate professionals (and many business owners for that matter) take very little time in their ad creation and where they will direct their ads. Take time to consider what people are searching on and direct them to pages within your website that will quickly give them the information they are looking for. This will keep your costs low and keep the leads flowing.
Real estate is an extremely competitive field and is getting even more competitive online. Keeping your costs low for your online marketing efforts will keep leads coming in, new appointments each week, and a steady flow of closings going each and every month.
For Real Estate professionals learning how to use SEO tactics is one of the most important ways to ensure your online marketing efforts will be as effective as possible. For real estate marketing online, the number one goal is for your real estate website to appear at the top of the search engines. When your website dominates these natural (or organic) results, you can know that your work is going to pay off big time! But keep in mind that a high ranking on Google or any of the other popular search engines is only a part of the goal. You also need to be sure that people who see your listings are clicking on your website.Your real estate search engine marketing is what will ensure that people will click on your website. With your real estate marketing, you should be considering not only search engine ranking, but also exactly what will be seen within the search engine results. It doesn’t take much work, but it is this extra attention to detail that can increase your click-through rate by more than double.Here are the Top 4 Online Real Estate Marketing Tips to Increase Your Rankings and Website Clicks:1. Page Title: Your page title should always be unique and incorporate the specific keyword or long-tailed keyword phrase that your website focuses on. For example: “Locate Denver Homes with this Free MLS Search”. The title has a great long-tail keyword, is short and to the point and has a great call to action inviting the user to click and search the MLS listings.2. Snippet Text/Meta tag Summary: This is the summary that appears below your page title in the search engine. This part is optional but you can control what appears here if you wish by simply filling out the meta tag description section in your website development. When the keyword you are going for also appears in this section it will improve your visual ranking as well.3. Domain Name: The name you choose for your website is also a key factor for your click-through rates. Choose something that is related to your area of real estate and relevant to you and your expertise, such as the particular neighborhoods or regions you deal with. This will improve your credibility with people who view your website link.4. Page Names: The specific page names within your website should also be related to and descriptive to what each page is about. Don’t just say, “Neighborhood #1”, give the actual name of the neighborhood to be more descriptive and official. This will be helpful to both the search engines and the people viewing your site.With Real Estate marketing online, focusing on these four areas will help to remarkably improve your search engine rankings and clicks. When you are not only focused on online marketing techniques but also the overall experience of your next client you will be sure to have an increased amount of quality traffic to your website that will enhance your real estate business!
The spread of the virus of foreclosure in the real estate market we realize the importance of a training for the students of real estate. With more and more people opting for the business of investing, investors make up to approx. 30% of their profits from foreclosures in America.With incline in the number of people losing their homes every day, the sale of foreclosed properties is on a rise, which makes the real estate business highly profitable even for a beginner in the present state of affairs.Which of location would serve as an ideal location for your buys and why? Will the home bought require major repairs? How much money will repairs demand? What sort of mortgage should you look for? How much will I be able to save on the actual vale? There is an endless list of questions waiting for answers from the investor.From a long time, experts have been indicating the high-risk sections of the market with their views preceding the real estate investing; though they may not be able to answer all of the queries that are put up. One should gain an in-depth knowledge of all the aspects of real estate before investing in it. Though these investments are lucrative, it may not be easily achievable.Environ of the present market is ideal for any beginner, though entering it with a coach/trainer with a detailed view of the stratagem would be a good idea. The trainer, who would be an expert at all things, will gain an instant access to your faith and confidence.
If you follow media headlines it’s darn near impossible to figure out what is going on in the real estate market. And frankly, the national housing numbers really mean nothing for real estate investors – and that is usually what you see in the news.The important thing for a real estate investor is what is going on in the backyard of your investment area. But even then how do you tell if your area is booming, slumping or recovering?The big difference comes in understanding what is actually DRIVING the market versus what is INFLUENCING it. And the thing I’ve always inherently known but never clearly understood is that the media headlines are almost always based on the things that INFLUENCE the market not the things that drive it.The influential factors are more sensational. Not too many media outlets are going to be excited to report that the population of an area increased by 8% for the third year in a row. It’s just not interesting or exciting. But they are going to jump all over any suggestions that a new harmonized tax is going to destroy the new home real estate industry, or that banks aren’t going to be lending money to anybody because of the tightening of rules, or that consumer confidence in house prices is at an all time high or an all time low.The difference? Things like interest rates, cost of borrowing, laws, consumer confidence and the investment alternatives like the stock market are all things that influence the real estate market. These are not actually the factors that drive it.The driving factors behind property markets, according to Kieran Trass’s extensive research (author of The Housing Bubble) are:Factors influencing demand such as population changes, construction, the number of people per household and employment levels;
Factors influencing the financial elements of house prices like the average rental rates, average income of residents, availability of financing;
Emotional factors like the number of days it takes the average house to sell, the number of listings on the market and the overall sales volume.The drivers of the market are what will actually take it from one phase to another and it takes a combination of factors to move the market not just one strong element. Market influencers, on the other hand, might present short term opportunities or red flags to be aware of but they aren’t driving the market into a new phase or out of an old phase.It’s been said before, but it’s worth saying again: Ignore what the headlines in the paper are saying about the housing market. Focus on what is going on in your backyard. And, while you’re checking what’s going on there pick up a copy of this book – The Housing Bubble – you’ll be glad you did.